The Place is the prosperous and glitzy CBD area closing to other top apartments and office buildings like Guomao and Kerry Center. It is a mixture of gourmet, entertainment, space art and fashionable brands. It has a huge projection screen on the ceiling which is the third biggest LED in the world following Suzhou and Las Vegas. However, it used the most advanced technology, it was considered as the No.1 LED technically. When the sky gets dark, the huge screen lights up and you can see rolling videos and enjoy different backgrounds which seems like a dreamy wonderland.

For visitors who love beauty, there are many good stores to visit: MAC, Zara, H&M, New Balance, Paul Frank, California Fitness, Guess, Adolfo Dominguez etc. It also has plenty of cafes and restaurants for hanging out.